Chief Marketing Officer (CMO) Funds and Electronic Transfer Solutions (FETS)

Job Description

1. Operational/ Technical/ Professional Accountabilities

• Translate the corporate strategy into a consumer centric marketing strategy that grows the FETS brands penetration and maximises the ROI, ensuring that:
  • Consumer Marketing Manager develops and manages an appropriate brand portfolio to meet consumer segment requirements
  • Channel, Trade Marketing & Distribution Manager develops and implements a trade marketing & distribution strategy that meets objectives set for agents and customer segments
  • Strategy, Planning & Insights Manager integrates market, consumer and customer insights across the marketing organisation, facilitating the formulation of the marketing strategy
• Drive the implementation of the marketing strategy
  • Ensure that the marketing organisation develops and implements efficient and effective marketing programmes, resolving key trade-offs if necessary across the planning processes
  • Identify necessary changes in strategy and priorities during implementation

Optimise effectiveness and efficiency of company’s resources

2. Leadership Accountabilities

• Ensure that all Marketing areas are well trained and motivated to develop and execute their activities in line with consumer segment requirements

• Establish goals and key performance indicators for all Marketing areas and track ongoing results

• Ensure compliance with CBN regulations and dissemination of knowledge and learning throughout the organisation, facilitating productivity gains and continuous improvement
• Ensure talent strategy action plans are implemented for direct reports while ratifying career progression proposals for senior Marketing Leadership Team in order to build a sustainable talent pipeline

3. Management Accountabilities

• Lead and drive the implementation of global initiatives in the local market
• Set guidelines for a marketing organisation capable to deliver the consumer centric marketing strategy

• Allocate budget for all Marketing areas with support from direct reports and Marketing Finance Manager

Drive an on-going process of marketing evaluation and innovation in order to achieve the maximum competitiveness in packaging, product, communications, price and image

4. Relationship Accountabilities
N/A

5. Innovation Accountabilities

• Champion innovation in products and processes in order to achieve competitive advantage

Desired Skills & Experience

Knowledge, Skills & Experience

Experience

• Ideally around 8-10 years experience in the retail banking or FMCG category

Functional Knowledge & Skills

• Strategic planning
• Brand and trade programme development
• Field operations/ logistics/ supply chain management
• Finance

Managerial & Interpersonal Skills

• Motivating, coaching and developing people
• Ability to solve conflicts among areas/ functions
• Developing and maintaining relationships with key external stakeholders
• Effective communication, presentation and facilitation
• Selling and negotiation
• Project management

Key Success Factors

The most important metrics by which successful performance will be judged are:

• Overall sales volume

• Overall market share
• Brand fitness within target segments
• Consumer Disposition Funnel analysis within the target segments
• Brand portfolio financials (e.g., P&L, margin)
• Product availability/ distribution targets
• Customer satisfaction targets

Qualifications:

• A BSC in Marketing/ Economics/ Business Administration or a related field
• An MBA is compulsory

Company Description

Funds & Electronic Transfer Solutions (FETS), is a top electronic Mobile payment Company in Nigeria.

Additional Information

Posted: July 25, 2011

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing 

Industries: Banking  

 

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