The fourth edition of DISCOP AFRICA, the popular TV market in Sub-Saharan Africa, concluded last week in Nairobi, Kenya with distributors reporting strong demand for content in the region, notably from existing and future television operators set to take advantage of Kenya’s fast migration towards full digital terrestrial broadcasting.
In total, 194 companies and 301 executives attached to these companies, attended DISCOP AFRICA 4. Companies in attendance included the leading Indian business group Bharti, which recently completed an $11 billion acquisition of mobile operator Zain’s 42 million East African subscribers and is now looking to identify content suppliers for its future direct to home television services.
Additionally, the large turnout of Nigerian companies – 25 in total who came to Nairobi to sell and to buy content – highlighted once again the strategic importance of this country in the Sub-Saharan African marketplace. “Close to 120 participants attended our country spotlight on Nigeria,” says Ijeoma Onah, who represents DISCOP markets in Nigeria, “For the first time, we were able to bring 95% of Nigeria’s key television players to DISCOP Africa”.
I am happy to see that over the last two years our DISCOP Africa attendees have been able to establish solid contacts with Africa’s key TV pioneers, who are now in a position to take the continent to the next level of television distribution.” comments Patrick Jucaud, general manager of Basic Lead, organizers of the DISCOP markets.
To be held once a year from 2011 on, the next DISCOP AFRICA will take place from 9 to 11 February in Accra, Ghana. Click here for early registeration.http://www.discop.com/ci/pages/show/da5_index
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